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THE MARKETING FINANCE INTERFACE How to measure and reduce strategy risk FRAUD RISK MANAGEMENT A guide to One of the most effective ways to tackle fraud is to adopt methods that will decrease motive and Marketing 8% IT department 4%.
Marketing refers to the activities of a company associated with buying, advertising, distributing or selling a product or service. The workflow of marketing department is defined by its functions.
Most organizations have a marketing division responsible for marketing strategy, advertising, researching, promoting, conducting customer surveys, branding, public relations and creating of corporate style.
An effective marketing strategy combines the 4 Ps of the marketing mix. It is designed to meet the company’s marketing objectives by providing its customers with value. The 4 Ps of the marketing mix are related, and combine to establish the product’s position within its target markets.
CHAPTER ONE. INTRODUCTION. BACKGROUND OF THE STUDY.
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